We build data-backed, defendable marketing plans that tie directly to a company’s sales goals and overall business objectives. We will objectively assess your existing marketing plan or if you need, we can build you an entirely new plan. Our due diligence includes identifying market opportunities and requirements and then matching them with your company’s own capabilities and budget. Our marketing plans include a detailed list of recommended marketing activities along with the estimated costs, dependencies and time required to implement each program - whether you do them yourself or hire Mint Green to do it all for you.

The following services support a complete marketing planning process:

Market Analysis
A solid marketing strategy starts with a clear understanding of your market including the competition, thought leaders, history and trends. Information is gathered from primary sources such as your internal personnel , partners, customers, and non-customers (see below). Primary data is augmented with secondary sources from the internet and industry reports.

Marketing Asset Inventory & Audit
Your company may already have explicit marketing assets such as a logo, a website, a brochure, or a few whitepapers. You may also have implicit assets, such as an expert on staff, a large lead database, or a rich partner network. We will review each of these assets so that you know which assets are helping, which are underutilized, and which may be damaging your marketing efforts.

Customer/Non-Customer Interviews
We interview several customers to determine how your company is perceived in the marketplace. We can also speak with accounts that you didn’t win or customers you may have subsequently lost. This provides an invaluable perspective on why and how you can sell more effectively.