Bob Viamari, Founder & Co-Publisher Cape and Plymouth Business
Confident Marketing
"In only a few weeks, Alyssa helped us to develop a marketing/PR strategy and materials to communicate an otherwise complex subject very easily. A week later, she got us media placement in our top media target and thereafter, kept the placements coming. With her experience on all sides of the media equation, Alyssa gets the job done very quickly and with quality results."
Melissa Irmen
VP, Products & Strategy
Integration Point, Inc.
PR & Social Media
Landing a big name media placement can be exciting, but does it generate revenue?
When PR is done strategically, it identifies the specific media that will make a real revenue difference for your company. This includes paper-based, TV, radio, and online media, bloggers, and the universe of social media. This also includes thought leaders such as analysts, consultants, and partners.
Using your marketing objectives and strategy, we will build your company a revenue-generating PR plan. We can also implement the tactics or work with your preferred PR agency to deliver revenue-generating results.
If you have an existing PR plan, we often act as a second opinion to give you additional, experienced perspective. You’ll know that your planned PR spend is perfectly on track.